ColourPop Is Launching a Skin-Care Brand and Everything Is SO Affordable

Since hitting the scene in 2014, blogger-favorite beauty brand ColourPop has proved it knows how to produce high-quality products at wallet-friendly prices. With luxury-feel lipsticks for $7 and eye shadow palettes retailing for $12, the brand offers almost astonishingly affordable prices — without ever skimping on efficacy or fun packaging. Sure, for the last four years, makeup has clearly been ColourPop's main beat, but with the upcoming launch of its new sister company, Fourth Ray Beauty, skin-care lovers will soon be able to see what all the hype is about, too.

ColourPop fans will be happy to hear that Fourth Ray Beauty is set to follow the same ethos as its sister, in that it promises to offer clean, effective skin-care products at costs attainable for the average beauty connoisseur. In other words, you can expect amazing ingredients like witch hazel, jojoba oil, and sulfur — and feel-good formulas — without the startling price tags attached. Get this: Nearly everything in the collection is under $15, save for two items: its hero Come Clean Cleanser Duo ($22) and Rose Quartz Roller ($18) made with real precious minerals.

In addition to cute extras, including Cleansing Cloths, a Kitty Headband, and Scrunchies (all $6), Fourth Ray will offer a full skin-care regimen with two different cleansers, the BFD Cleansing Oil ($14) and AM to the PM Gel Cleanser ($12), its gentle Keep Clear Clarifying Tonic ($10), a serum called The Lightweight Hydrator ($12), and its Later Hater Spot Treatment ($12).

Unlike other skin-care lines, some of which have several different collections for different complexion needs, Fourth Ray developed its products to cater to every skin type, so there are no harsh or overly drying ingredients to be found. What's more: Everything is 100 percent cruelty-free, vegan, gluten-free, paraben-free, phthalate-free, and synthetic fragrance-free. As if that wasn't enough, the line is dermatologist-tested, too. With the aforementioned in mind, it's clear that the people behind the brand know what customers want, and are more than willing to deliver on all fronts.

It's also worth noting that Fourth Ray says it's completely committed to open communication and transparency when it comes to ingredients, formulas, and anything its fans should want to know about the brand and how it works.

Now, what you've all been waiting for: launch details. This Thursday, August 23, you can get your hands on everything from the line at, should it still be available. And, in the meantime, you can sign up here: rel=nofollow} to be alerted the exact secondeverything goes live. If ColourPop's track record is any indication, this collection is bound to sell out at lightning speed, so be sure your name is on the list to be notified.

Sooo, is anyone else counting down the minutes until Fourth Ray Beauty drops?

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