October is Breast Cancer Awareness Month. Of course, you probably already know this: the store shelves are lined with pink towels, appliances, clothes and cosmetics; athletes are wearing pink jerseys, pink hats, pink shoes and pink socks; and many have pink ribbons firmly attached to their lapels. But Breast Cancer Awareness Month is about more than a color. It is about focusing attention on one of the deadliest forms of cancer in America and the world.

That said, incidence rates of breast cancer vary greatly across the globe. In fact, according to the World Health Organization, while breast cancer is thought to be a disease of the developed world, almost half of breast cancer cases and 58 percent of all breast cancer deaths occur in less developed countries. Even so, in the U.S., 1 out of every 8 women (or 12.4 percent) will develop breast cancer over the course of her life according to Breastcancer.org.

As such, we need to do everything and anything we can to prevent, treat and ultimately cure this disease. And one thing anyone can do is to purchase a product that gives some (or all) of its proceeds to an affiliated charity.

But before you go shopping, check out which companies are really giving back this year.

Becca Hydra-Mist Set & Refresh Powder for Breast Cancer Awareness

Not only does this lightweight powder set and refresh makeup, but its sale helps support breast cancer research and awareness through the Estée Lauder Companies’ Breast Cancer Campaign.

Becca Hydra-Mist Set & Refresh Powder for Breast Cancer Awareness, $39 at BeccaCosmetics.com

David Yurman Cable Classics Bracelet with Morganite and 18K Rose Gold

Popular jewelry designer David Yurman has an entire line of baubles designed to raise money (20% of the purchase price) for the Breast Cancer Research Foundation. We’re partial to this gorgeous morganite, sterling silver and rose gold bracelet.

David Yurman Cable Classics Bracelet with Morganite and 18K Rose Gold, $625 at David Yurman

Vineyard Vines Breast Cancer Awareness Ribbons Long-Sleeve Pocket T-Shirt

Twenty percent of all net proceeds from the sale of Vineyard Vines Breast Cancer Awareness line goes to Bright Pink, a nonprofit organization focused on the prevention of breast and ovarian cancers.

Vineyard Vines Breast Cancer Awareness Ribbons Long-Sleeve Pocket T-Shirt, $48 at Vineyard Vines

RevitaLash Advanced Eyelash Conditioner & Serum

If you’ve always wanted to try an eyelash serum, now’s the time! RevitaLash actually donates a portion of its proceeds to breast cancer charities year round. And throughout the month of October, it’ll additionally donate $2 from each sale of any product in their Pink Program to various breast cancer charities globally, up to a maximum of $50,000.

RevitaLash® Advanced Eyelash Conditioner & Serum, $150 at RevitaLash.com

Talbots Carolina Melis Scarf

This is just one of six gorgeous scarves designed by six female artists in the Talbots Art of the Scarf collection. Twenty percent of the net proceeds of these scarves benefits Susan G. Komen®.

Talbots Carolina Melis Scarf, $79.50 at Talbots

Jaanuu #OFFOURCHESTS Graphic Tee

Jaanuu, a brand best known for its scrubs, has a whole line of products whose purchase will help benefit The Breasties, a nonprofit that supports young women affected by breast and reproductive cancers. Even if you don’t work in healthcare, you can sport this adorable tee.

Jaanuu #OFFOURCHESTS Graphic Tee, $25 at Jaanuu.com

S’well Pink Topaz Traveler Water Bottle

S’well is donating 20% of the retail price of its Pink Topaz Traveler water bottles to the Breast Cancer Research Foundation® for the month of October.

S’well Pink Topaz Traveler Water Bottle, $40 for 20 oz. at SwellBottle.com

The Bouqs Co. Pink Collection Flowers

Want to send someone (or yourself) a little cheer? Order a bouquet from The Bouqs Co. Pink Collection in October, and 20% of the purchase price will go to The Pink Agenda, which helps fund research care and support.

The Bouqs Co. Hope Deluxe bouquet, $64 at Bouqs.com

Lilly Pulitzer Sofina Tote Bag

Not only is this handy tote totally adorable, but its purchase directly contributes to the $22,000 Lilly Pulitzer is donating to the Breast Cancer Research Foundation.

Lilly Pulitzer Sofina Tote Bag, $124 at Lilly Pulitzer

Peloton Pink Energy Bra by Lululemon

In October, 10% of the sale of several items on the Peloton website will be donated to the Breast Cancer Research Foundation. One of them is this medium-support, crisscross racerback Lululemon sports bra.

Peloton Pink Energy Bra by Lululemon, $52 at Peloton.com

Bobbi Brown Proud To Be Pink Lip Duo

Looking good and supporting a good cause is a win win, and you can’t go wrong with these two gorgous lip shades. From September 9, 2019 to June 30, 2020, a portion of this lip duo’s purchase price will go to the Breast Cancer Research Foundation.

Bobbi Brown Proud To Be Pink Lip Duo, $45 at Barneys

bubly Sparkling Water

We’re suckers for grapefruit anything, and the fact that this grapefruit sparkling water helps fund breast cancer research and awareness through Susan G. Komen makes it sound even more delicious.

bubly Sparkling Water, $10.99 for 18 at Walmart

Olay Regenerist Whip Pink Ribbon Face Moisturizer + Refill

100% of the proceeds of the sale of this moisturizer goes to Bright Pink. Bonus: the jar comes with a refill — the system is designed to eliminate 94% of plastic jar waste.

Regenerist Whip Pink Ribbon Face Moisturizer + Refill, $73.99 at Olay.com

Eberjey Gisele Long PJ Set

Here’s a good excuse to get cozy! Several Eberjey items help support breast cancer research, including this luxe PJ set. 20% of the proceeds are donated.

Eberjey Gisele Long PJ Set, $120 at Eberjey

Ralph Lauren ‘Live/Love’ Graphic Tee

The Ralph Lauren "Live/Love" graphic tee isn't just cute, it is a real statement piece — as 100 percent of the proceeds from the purchase of this product will be donated to the Pink Pony Fund of The Polo Ralph Lauren Foundation and to an international network of cancer charities.

"Live/Love" graphic tee, $29.50 at Ralph Lauren

Beyoutiful Pullover Hoodie

Pretty in pink, the Beyoutiful pullover hoodie won't just keep you comfy and cozy, it will really help others — as 100 percent of the proceeds from the sale of this product will go to the BeYOUtiful Foundation.

"Beyoutiful" pullover hoodie, $45 at Beyoutiful Foundation

Nakedcashmere ‘Love’ Scarf

Nakedcashmere is supporting Breast Cancer Awareness Month with their new (and exclusive) "Love" scarf, a beautiful cashmere scarf that comes in three colors. And for each scarf sold, Nakedcashmere will donate $50 to the Breast Cancer Research Foundation.

"Love" scarf, $165 at Nakedcashmere

Tobi Tobin Hope Candle

This candle from luxury brand Tobi Tobin features the scents of French cassis, rose petals, osmanthus blossom, water lily, jasmine, a tiger baby melon, grapevine, Mediterranean lavender, vanilla and musk.  At $78, it's definitely a luxury item, but the good news is that 100 percent of the net profits will go to the Susan G. Komen Foundation.

Hope candle, $78 at Tobi Tobin

Easy Spirit Move for Pink Romy Walking Shoes

Now you know what to wear for the breast cancer walk! From September 10 to November 9, 15% of the proceeds from the Romy Move for Pink Sneaker purchased on EasySpirit.com will be donated to breast cancer research.

Easy Spirit Move for Pink Romy Walking Shoes, $69 at EasySpirit.com

Lands End One Piece Swimsuit in Crisp Pink Poppy Floral

In October, Lands End will donate 20% of all sales of its pink poppy floral swimsuits (with a minimum of $10,000) to the Breast Cancer Research Foundation. Bonus: these swimsuits come in straight and plus sizes, and also in sizes made for women who’ve had mastectomies.

Lands End Mastectomy One Piece Swimsuit in Crisp Pink Poppy Floral, $69.95 at Lands End

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