When a beauty product, sells out not once, not twice, but three times, you know it's gotta be good. As of today, Maelove's triple-sell out vitamin C serum, The Glow Maker, is officially back in stock.

It's not surprising that the Insta-famous antioxidant serum has been such a hit. Maelove is part of a growing range of beauty brands that believe quality skin care is a right — not a privilege reserved only for those who can afford to have a huge beauty budget.

As such, The Glow Maker is packed with seriously effective brightening and hydrating ingredients including L-ascorbic acid (aka a powerful form of vitamin C), ferulic acid, and hyaluronic acid, for a fraction of the cost of serums with similar ingredients (like SkinCeuticals' famous C E Ferulic Serum, which sells for $166).

"I wanted to create a one-and-done serum that has it all and does multiple duties," Jackie Kim, Maelove CEO, tells Allure. "This serum helps hydrate, brighten, and smooth skin."

That being said, we can personally attest to the glow-giving properties that make this serum so hard to keep in stock. According to Allure’s skin-care editor Sarah Kinonen, The Glow Maker is "super lightweight," absorbs into skin instantly, and doesn't have the strong smell of other vitamin C serums.

Plus, it's super gentle. "We make The Glow Maker serum friendlier for sensitive skin by incorporating a blend of soothing natural extracts like grape, aloe, magnolia, and citrus."

Aside from the brightening powers, The Glow Maker’s formula also helps address fine wrinkles over time. And it also works seamlessly as a makeup primer. Seriously, is there anything this serum doesn't do? Given all the benefits packed into the super affordable serum, it's no wonder The Glow Maker has sold out three times since February. Today, it's officially back in stock, but if history is any indication, it won’t be for long…

Shop Maelove's The Glow Maker for $28 at maelove.com.

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