“The number-one thing missing in the industry right now is inclusivity,” shared beauty influencer Gigi Gorgeous. The 27-year-old Canadian YouTube personality hopes to change that with the release of her cosmetic collection, a collaboration with Ipsy launching on Nov. 1. “It’s really important to me that it speak to everybody.”

Born Giselle Loren Lazzarato, the tall, blonde, transgender woman — known for sharing her transition journey on the video-sharing site — made headlines this summer when she married socialite and LGBTQ rights activist Natalia Williams, better known as Nats Getty, daughter of Ariadne Getty. (“It’s kind of been a whirlwind,” Lazzarato said of married life. “It’s crazy how time flies…wife sounds right. It’s just normal. It’s a milestone.”)

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