Diptyque Smells Opportunity in China and the U.S.

SHANGHAI — Parisian luxury fragrance-maker Diptyque has its eyes on the world’s two largest economies as it steadily expands. The brand, which has 45 stores across 41 countries, is opening more boutiques this year — in Hangzhou, Shanghai, Brooklyn, Tokyo, London and Aix-en-Provence.

“The U.S. overtook France last year,” explained Myriam Badault, Diptyque’s international marketing and product creation director, who was at heritage building Cha House, where the brand set up a nearly two-week sensory pop-up exhibition in Shanghai. South Korea, buoyed by duty-free from Chinese duty-free shoppers, and the U.K. follow closely behind.

Source: Read Full Article