Seeing an object at the same time that you hear sound coming from somewhere else can lead to the “ventriloquist illusion” and its aftereffect, but research suggests that simply imagining the object produces the same illusory results. The findings are published in Psychological Science.

“The sensory information we imagine is often treated by the brain in the same way as information streaming in to us from the outside world,” says researcher Christopher C. Berger of the California Institute of Technology. “Our work shows that what we imagine in our ‘mind’s eye’ can lead to changes in perception across our sensory systems, changing how we perceive real information from the world around us in the future.”

The brain is constantly integrating information from multiple senses to produce a coherent experience of the world. This process is seamless and adaptive—for example, in the ventriloquist illusion, the perceived location of a sound shifts toward the location of visual stimulus if they are presented at the same time. And if we experience this pairing repeatedly, the illusion will persist as an aftereffect even when the visual stimulus is gone and we only hear the sound.

We might like to believe that sights and sounds in the real world is categorically different from imagining them – however, brain imaging data suggest that the distinction between real and imagined isn’t quite so clear. Given this overlap, Berger and coauthor H. Henrik Ehrsson hypothesized that the ventriloquism aftereffect would occur with stimuli that are both seen and imagined. They tested their hypothesis in a series of six experiments.

In an adaptation phase, participants imagined a circle appearing in a specific location on screen at the same time that they heard white noise coming from one of three locations behind the screen (e.g., left, center, right). In the test phase, they heard bursts of white noise emanating from randomly assigned locations and indicated whether the noise came from the left- or right-hand side of the screen.

The results showed that imagining a circle simultaneously with hearing sounds was enough to induce the ventriloquism aftereffect—participants’ responses in the test phase were biased in accordance with the specific imagery-sound pairing they experienced during the adaptation phase.

“We were surprised to find that the effects on participants’ perception of acoustic space were almost as strong for imagined stimuli as they were for real visual stimuli,” says Berger. “That is, what we imagine seeing can affect our future perception of sound as much as what we actually see.”

For the aftereffect to emerge, however, the sounds presented in the two phases must be consistent. In four experiments, the ventriloquism aftereffect emerged in response to both mental imagery and visual stimuli, but only when the adaptation and test phase featured the same tone. The aftereffect did not appear when the adaptation phase featured a tone and the test phase featured white noise.

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