Denim lifestyle brand Joe’s not only cares about what you wear but also how you smell. The brand’s parent company, Sequential Brands, has signed a licensing agreement with Bellevue Brands for the development, production and distribution of a line of men’s and women’s fragrances.
The first fragrances, Joe’s Icon Indigo for Him and Her, reference Joe’s denim roots through bottle designs that feature denim accents. While the masculine scent has ingredients such as Italian mandarin and bourbon accord, the feminine scent has fresh bergamot and lilies.
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