The Name of the Rose: Chopard Parfums Delivers Its Priciest Scent Yet

LONDON — Chopard’s new fragrance Rose de Caroline is red and gold and green all over, and marks the jeweler’s latest move to become a sustainable and environmentally conscious brand.

Created by master perfumer Alberto Morillas for Caroline Scheufele, Chopard’s artistic director and co-president, the rose-based juice is the latest addition to Chopard Parfums’ Haute Parfumerie collection, which launched last year with natural, ethical and sustainable aspirations in keeping with Chopard’s overall mission.

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